Transmedia Project; 2015
Watch the trailer!
Explore the realm of fear: Go forth to learn about fear.
Face Your Fears!
The physical manifestations are familiar to all: goose bumps, a racing heartbeat, a lump in your throat, sweaty palms, trembling knees – fear. We all experience and even fear fear, but without really comprehending the phenomenon and all its dimensions.
With the multimedia project “Face Your Fears”, we incrementally explore the unknown realm of fear. Each and every person is invited to help piece together this fascinating universe with their own so-called fearbricks. Together we transform fear into an inspiring experience and, as a variation on the fairy tale by the Brothers Grimm “One Who Went Forth to Unlearn Fear”, we will set out to learn about fear.
With HR Giger, George R. R. Martin, Bertrand Piccard, Mark Benecke,
Elisabeth Maria Thiele, Zak Tell and you!
«Face your Fears» is a web-based multimedia project. Taking its inspiration from the Brothers Grimm fairy tale of «The Story of a Youth Who Went Forth to Unlearn Fear», this multimedia project tells the story of one who will set out to learn about fear.
Together we set off on an expedition to better understand the essence of fear. It's a trip into the unknown. The aim of the expedition is not that of conquering fear, but rather of changing perceptions about this powerful feeling so as to liberate fear from its bad press.
We start out on our trip with six selected protagonists: George R. R. Martin (writer of Game of Thrones), HR Giger (Swiss artist) and Bertrand Piccard (pioneer and psychiatrist) among them. Thanks to actual examples from their lifes, we learn how they perceive fear and what it means to them. At the centre of this cinematic portrait series is the question as to how they let fear flow into their creative process. Their approaches are to inspire a constructive attitude towards our own fears.
We want to examine the question of how and why certain fears seize control of whole groups, how they determine ballots and elections, and how they become the decisive factor in the global financial industry.
Parallel the interactive part of «Face Your Fears» documents the confessions of those who are afraid of the dark, of insects and worms, of monsters and all manner of beasts, in certain situations – or of other people.
The «Face Your Fears» universe consists of lots of little star like fearbricks. Each one describes a personal fear. Users will create their own unique fearbricks which will accompany them throughout their journey in the «Face Your Fears» universe and transform into their personal talisman: Each user can materialize his fearbrick and holding a specially for him 3D-printed unique object in his hands.
The matter of conquering one’s fears is to be central to our project. Which strategies are we to develop against our fears? How can we tame and rein in our fears? And above all: what does it teach us, and what wisdom will we have acquired when we learn to view fear as an adviser and travelling companion?
Watch the Intro-Film: